Content, Context, and the Customer JourneyUnderstanding how users make decisions informs better client strategiesJan 15, 2021Jan 15, 2021
Leveraging Design Systems to Increase Speed to Market for Multi-BrandsAs our team has become more involved in working with multi-brand organizations, we’ve approached the problem through a multitude of design…Jan 15, 2021Jan 15, 2021
Here’s Why a B2B Experience is Just B2C in DisguiseIt has long been established that the customer experience (CX) of business-to-business (B2B) and business-to-consumer (B2C) are two…Jan 15, 2021Jan 15, 2021
Gaining Stakeholder Buy-in by Prioritizing User SatisfactionAs we sit down with clients to kick off a new project or optimize an existing one, we’re often presented with an extensive list of…Jan 15, 2021Jan 15, 2021
The Value of UX and Creating a Framework for Success“When we talk about our ability to measure value … We are really discussing whether a project has a framework for success.”Jan 15, 2021Jan 15, 2021
Understanding the Customer Journey: Increasing Conversion Through ContextAs we’ve become more involved in commerce-oriented work, we’ve quickly learned that the days of a once linear conversion path, or funnel…Jan 15, 2021Jan 15, 2021
Accounting for Web Accessibility During the Design ProcessEditor’s Note: Since this article was published, The C2 Group has created role-specific checklists for content creators, graphic designers…Jan 15, 2021Jan 15, 2021
Understanding the Parental Influence FactorParents have always been an influence for college-bound high school students. But parental influence is growing, possibly related to the…Jan 15, 2021Jan 15, 2021
Information Architecture and the World CupHaving joined The C2 Group a little more than two weeks ago, I have been getting acclimated to the day-to-day operations and learning…Jan 15, 2021Jan 15, 2021
