Matthew J. SmithContent, Context, and the Customer JourneyUnderstanding how users make decisions informs better client strategiesJan 15, 2021Jan 15, 2021
Matthew J. SmithLeveraging Design Systems to Increase Speed to Market for Multi-BrandsAs our team has become more involved in working with multi-brand organizations, we’ve approached the problem through a multitude of design…Jan 15, 2021Jan 15, 2021
Matthew J. SmithHere’s Why a B2B Experience is Just B2C in DisguiseIt has long been established that the customer experience (CX) of business-to-business (B2B) and business-to-consumer (B2C) are two…Jan 15, 2021Jan 15, 2021
Matthew J. SmithGaining Stakeholder Buy-in by Prioritizing User SatisfactionAs we sit down with clients to kick off a new project or optimize an existing one, we’re often presented with an extensive list of…Jan 15, 2021Jan 15, 2021
Matthew J. SmithThe Value of UX and Creating a Framework for Success“When we talk about our ability to measure value … We are really discussing whether a project has a framework for success.”Jan 15, 2021Jan 15, 2021
Matthew J. SmithUnderstanding the Customer Journey: Increasing Conversion Through ContextAs we’ve become more involved in commerce-oriented work, we’ve quickly learned that the days of a once linear conversion path, or funnel…Jan 15, 2021Jan 15, 2021
Matthew J. SmithAccounting for Web Accessibility During the Design ProcessEditor’s Note: Since this article was published, The C2 Group has created role-specific checklists for content creators, graphic designers…Jan 15, 2021Jan 15, 2021
Matthew J. SmithUnderstanding the Parental Influence FactorParents have always been an influence for college-bound high school students. But parental influence is growing, possibly related to the…Jan 15, 2021Jan 15, 2021
Matthew J. SmithInformation Architecture and the World CupHaving joined The C2 Group a little more than two weeks ago, I have been getting acclimated to the day-to-day operations and learning…Jan 15, 2021Jan 15, 2021
